RealAds FAQ — straight answers, no sales maze.
Straight answers

You should be skeptical.

Every AI ad tool on the internet makes the same promises. Here is what RealAds actually does, what it costs, what you own, and where the limits are — in plain language, with nothing buried.

No credit card to startCancel in one clickYou own every ad you make
01 · The basics

What RealAds actually is.

The short version: your existing UGC goes in, scored ready-to-run ads come out.

What is RealAds in one sentence?
RealAds takes the UGC you already own, scores every clip against the 5 Beats of Conversion™, and stitches the best beats from different real creators into finished ads — cut for social, retail and your product pages, each with a Conversion Confidence Score™ before you spend a dollar.
Every AI ad tool says this. Why should I believe you?
Don't believe us. Believe the client ad accounts. Every number on the RealAds site comes from the brand's own Meta or TikTok export, or their agency's audit — not our dashboard. And your first ad is free, so the proof costs you nothing.
Who is this for?
Brands spending roughly $15K+/month on paid social, where creative fatigue is the bottleneck and a single winning ad is worth far more than the tooling. Smaller teams can absolutely start on the free ad and the Startup plan.
Why now?
Your current ads are fatiguing as you read this. Disclosure laws just made fake-actor ads a legal chore in NY and the EU. And Q4 planning starts in weeks.
How fast do I get my first ad?
Sign up, upload 3–10 clips, and you get a scored ad with 3 variations to test — no sales call, no onboarding queue.
02 · Real vs. AI

Real faces, always.

The line we don't cross, and why it's a performance decision as much as an ethical one.

Is this AI-generated content?
Every face on screen is a real human creator, and nobody fakes a testimonial. Ever. Where generative AI can help — background B-roll, a voiceover, captions — it's used only if you opt in. Off by default, always disclosed.
Isn't the whole feed turning into "AI slop"?
It is — two-headed models, six-fingered hands, bikes with two sets of handlebars running as national ads for a week before anyone notices. That's exactly what happens when a synthetic tool generates people and products from scratch. RealAds never does. We start from real creator footage, so what ships is real, on-brand, and safe to run. No slop, no screenshot moment.
So where is the AI, then?
In the analysis, not the acting. AI scores your clips, identifies which beat each one serves, and assembles the cut. The humans on screen were always humans.
What about AI disclosure laws?
Because the people in your ads are real creators who consented to the footage, you avoid the synthetic-performer disclosure burden that NY and EU rules put on avatar-generated ads. If you opt into generative B-roll or voiceover, that's flagged so your legal team can make the call.
03 · Your content

What you need to bring.

Ads are only as strong as the footage behind them — so we tell you what's thin before anything gets built.

What do I need to upload?
3–10 UGC clips you own the rights to. More is better — the more angles and creators in your library, the more the remix engine has to work with.
What if my UGC isn't good enough?
The product scores your clips against the 5 Beats of Conversion™ before it builds, so you see what's strong and what's thin up front — and which channels your footage can fill (vertical for social, the right specs for each retailer). Missing an angle? Add clips, or have real creators shoot the gap. No surprises after.
I don't have any creator content yet.
Our white-glove Creator Sourcing team finds real creators for your brand and gets the content shot — the same service our Fortune 500 clients use. Then RealAds goes to work on it. It's an add-on on Growth and included on Scale.
Can I reuse clips across multiple ads?
Yes. Your library is yours and it compounds — the same creator clip can serve the hook beat in one ad and the proof beat in another.
04 · Scoring & channels

The score, and where the ads run.

The part nobody else does: knowing whether an ad will work before you fund it.

What is the Conversion Confidence Score™?
A pre-spend score on every finished ad, so you can rank variations and back the strongest one instead of splitting budget across guesses. It's the reason teams stop paying to discover which creative was weak.
What are the 5 Beats of Conversion™?
The five moments a converting ad has to hit — hook, demo, proof, and the beats that carry a viewer between them. Every clip you upload is scored against them, which is how the engine knows which creator's footage belongs in which slot.
What is Multi-Creator Remix™?
The hook is in one creator's video. The demo in another. The proof in a third. Remix stitches the best beats into one ad. Multiple real people agreeing on camera doesn't read as an ad — it reads as consensus. It's protected by two U.S. patents, which is why the synthetic-avatar crowd legally can't do it.
Which channels and formats do you cut for?
Vertical 9:16 for Meta, TikTok and YouTube on every plan. Amazon, Walmart, Costco, Target and eCommerce PDP formats unlock on Growth and above. Re-exporting the same ad for another channel doesn't burn another ad credit.
Do you track how the ads actually perform?
Performance tracking is included on Growth and above, so the score can be checked against what the account really did.
05 · Pricing & plans

What it costs, with no maze.

Priced on what you spend on media, not on what a sales rep can extract from you.

What does it cost after the free ads?
Plans start at $199/month. For a brand spending $15K+ a month on media, that's about 1% of spend. One ad that wins pays for years of it. Growth, the plan most brands pick, is $599/month.
What counts as one "ad"?
One finished, scored, ready-to-run cut in the aspect ratio you pick. Re-exporting the same ad for another channel doesn't burn another credit.
What happens after my free ad?
Nothing automatic — no card on file, no surprise charge. You'll have seen your ad and its score, and can pick a plan when you're ready.
What if I run out of ads mid-month?
Add ads per-unit at a flat rate, or upgrade a tier. You'll always see the price before you spend, never after.
Can I cancel or downgrade anytime?
Yes, in one click, inside the product. No email to support, no retention maze. Downgrades take effect next cycle, and you keep every ad you've made.
Is there an annual discount?
Annual billing saves roughly two months versus paying monthly.